Termoli - Project Brief

Termoli

The brief was to redesign ApiNic’s existing identity, creating a more contemporary and cohesive brand system while preserving its connection to traditional Romanian apiculture.

The new identity needed to improve consistency across packaging and communication, support a growing range of products, and establish a stronger foundation for the brand’s future development.

Termoli is a coastal city shaped by the meeting of history, architecture and the Adriatic Sea.

The project proposes a contemporary identity rooted in these characteristics, creating a visual language capable of representing the city across tourism, culture and public communication.

Type
Brand identity
Place branding

Context
Terraviva
Branding Contest

Year
2025

Location
Termoli Italy

Role
Independent
Designer

Industry
Tourism
Culture

Entire project independently conceived, designed and producted.

Brand Strategy - Visual Identity - Packaging -Editorial Design - Motion Design - 3D Visualisation

Brand Strategy - Visual Identity - Place Branding - Symbol System - Motion Design - Wayfinding

I. Introduction

Termoli - Terraviva Contest

01

Terraviva Contest :
Rebranding Of Termoli

The Termoli project was developed in response to a rebranding competition by TerraViva, challenging designers to rethink the visual identity of the Italian coastal city.

The project called for an identity capable of representing Termoli's cultural heritage and territory while creating a contemporary system for communicating the city to residents and visitors.

The full brief of the contest https://www.terravivacompetitions.com/wp-content/uploads/Rebranding-Termoli_ENG.pdf

Termoli - About Termoli Town

02

Between Land
And Sea

Termoli is a historic coastal city on Italy's Adriatic coast, defined by the relationship between its medieval borgo, maritime landscape and contemporary urban life.

Termoli - Cultural Research

03

Reading
The Town

Research focused on the elements that give Termoli its distinctive character: its medieval architecture, coastal geography, cultural landmarks and relationship with the Adriatic.

These references became a visual archive from which the identity could be constructed. Rather than treating Termoli’s characteristics as decoration, the identity uses them as the foundation of its visual language.

II. The Identity

Termoli - Symbol Motion

04

Termoli - Town’s Motto

05

Adriatic

Inspired by the sea, the coastline and the maritime culture that shapes the city's identity.

Timeless

A reflection of Termoli's architectural heritage, historical landmarks and enduring character.

Alive

Celebrating the people, traditions and contemporary energy that bring Termoli to life.

Termoli - Logo Inspiration

06

From History
to Identity

At the heart of the visual identity is a typographic system inspired by Termoli's architectural character, particularly the clock of Castello Svevo.

The city name becomes a distinctive geometric composition, divided into three elements: TER / MO / LI.

Architecture
Inspired Design

Inspired by Castello Svevo’s clock, the Cathedral of Santa Maria’s arches, and Termoli’s coat of arms, the logo transforms the city’s heritage into a distinctive geometric identity.

Termoli - Logo Construction

07

A Unified
Construction System

Every letterform and symbol follows the same rules of geometry, spacing, proportions, and stroke thickness.

This modular approach ensures visual consistency while allowing the symbolic alphabet to expand with new elements in the future.

Termoli - Color Palette

08

Color & Movement

Inspired by the colourful façades of Termoli’s historic buildings, the palette reflects the city's architectural character.

Each colour also symbolically represents a defining aspect of Termoli, connecting the visual identity to the city itself.

III. Symbol System

Termoli - About The Symbols

09

A Language of Symbols

The geometry of the identity extends into a modular alphabet of symbols representing Termoli's landmarks, traditions, cultural experiences and everyday life.

Each symbol translates a characteristic element of the city into a simplified visual form.

Together, they create an adaptable graphic language that can communicate, guide and tell stories.

Termoli - Symbol Alphabet

10

Termoli’s Alphabet

The alphabet consists of 45 unique symbols, designed to expand as the city's identity evolves. Each symbol carries a colour associated with the part of Termoli it represents.

Together, three interconnected visual alphabets form a unified system, allowing the city to communicate its diverse character through a consistent graphic language.

IV. Termoli Wayfinding

Termoli - Wayfinding Material

11

Discovering Termoli

The identity extends beyond visual recognition into the visitor experience.

Maps, wayfinding elements and informational graphics use the modular symbol system to help visitors navigate the city, discover landmarks and explore cultural routes.