20YRS - Project Brief
00
20YRS
TheAlternativeSchool
The brief was to redesign ApiNic’s existing identity, creating a more contemporary and cohesive brand system while preserving its connection to traditional Romanian apiculture.
The new identity needed to improve consistency across packaging and communication, support a growing range of products, and establish a stronger foundation for the brand’s future development.
20 Years of Private Diplomacy is a commemorative visual identity created for The Alternative School for Creative Thinking, celebrating two decades of creative education, cultural exchange, and international connections.
The identity bridges Romanian heritage and contemporary visual communication through a modular symbol combining the number 20, a traditional Romanian flower, and a four-leaf clover. Its pixel-based construction references digital codes, connecting tradition with modernity.
The project was awarded 2nd place nationally, earning recognition at Cannes Lions 2025.
Type
Anniversary Visual Identity
Context
Identity Contest
Year
2025
Location
Romania
Role
Independent
Designer
Industry
Arts & Culture
Education
I. Presenting The Proposal
20YRS - Live Presentation
01
From doodles to identity
As part of The Alternative School's 20th anniversary competition, I was invited to the Czech Centre in Bucharest to present my visual identity proposal in front of an audience of creative professionals.
The experience offered an opportunity to explain the thinking behind my design, exchange perspectives, and receive valuable feedback from established designers, including Davor Bruketa. It was an important moment in my development, connecting my creative process with the wider international design community.
The brief was to redesign ApiNic’s existing identity, creating a more contemporary and cohesive brand system while preserving its connection to traditional Romanian apiculture.
The new identity needed to improve consistency across packaging and communication, support a growing range of products, and establish a stronger foundation for the brand’s future development.
II. 20YRS Identity
20YRS - Visual Identity
02
Traditional Meets Digital
The visual identity bridges Romanian cultural heritage with the language of contemporary technology.
Inspired by traditional Romanian motifs, the symbol reinterprets geometric folk patterns through the modular structure of a QR code. Its pixel-like forms create a visual connection between craftsmanship and digital communication.
The result is an identity that brings two seemingly different worlds together, celebrating cultural roots while looking towards the future.
The brief was to redesign ApiNic’s existing identity, creating a more contemporary and cohesive brand system while preserving its connection to traditional Romanian apiculture.
The new identity needed to improve consistency across packaging and communication, support a growing range of products, and establish a stronger foundation for the brand’s future development.
III. Materials
20YRS - Materials
03
The brief was to redesign ApiNic’s existing identity, creating a more contemporary and cohesive brand system while preserving its connection to traditional Romanian apiculture.
The new identity needed to improve consistency across packaging and communication, support a growing range of products, and establish a stronger foundation for the brand’s future development.
